Turn-Key Solutions
to Fuel Your Business Growth

Premium Guard offers customers complete turnkey private label and white label filter program solutions through our state-of-the-art North American manufacturing facility. We understand that launching a private label brand or sourcing an existing one is a massive strategic commitment with far-reaching implications. We take that commitment seriously, guiding customers every step of the way with industry-leading branding, inventory management, and customer relations support.

How We Do it

PGI consistently launches successful private label programs with a thorough feasibility evaluation, identification of product specs, pricing and gross margin analysis while considering key industry requirements. We do the heavy lifting with branding support, application coverage data, package design and specification, quality control, logistics, and distribution.

Product Specification

PGI offers a range of value options tailored to suit customer needs, from economy to super premium. We’re well positioned to meet the specific requirements of any customer.

Manufacturing & Quality Control

PGI maintains a tight grip on manufacturing and quality control starting with inbound raw materials and components through production and inspection of finished goods.

Always First-to-Market So You Can Be Ahead

We deploy rapid and timely program updates to provide comprehensive first-to-market coverage for late-model automotive applications. That’s a sustainable competitive advantage that allows PGI customers to always Be Ahead of the competition.

Coverage Analysis

PGI assists in determining which product categories to include as well as application coverage.

Value Add Services


PGI’s hybrid private label platform utilizes a direct import channel while maintaining a domestic backup inventory to cover any unforeseen or fluctuating demand as well as slow moving items. Encompassing container loads, truck loads, LTLs or small parcels, our tailored distribution solutions offer maximum flexibility to meet the rapid changes in the industry.


Field training and remote training sessions for your company’s sales and counter teams as well as installers.


PGI private label programs are powered by industry standard ACES and PIES data.

Package Design

PGI does the heavy lifting by making your vision a reality with innovative and dynamic package designs that have market appeal.

Premium Guard, Inc. is the industry leader in developing filtration products for new applications before anyone else.

Premium Guard, Inc. supplies a comprehensive wiper blade program with unique marketing support to drive business growth.

PWR Steer’s innovative Installation Ready™ products are designed to improve operational efficiency in the bay.