MEMPHIS, TN, Monday, January 13th 2025 - Premium Guard Inc. (PGI), www.premiumguard.com, is excited to return to Heavy Duty Aftermarket Week (HDAW), scheduled for January 20–23, 2025, in Grapevine, Texas where PGI will be exhibiting at booth 1233. As the largest annual gathering of heavy-duty aftermarket professionals in North America, HDAW provides the perfect venue for PGI to showcase its expanded heavy-duty filter program.
PGI’s enhanced Heavy Duty (HD) Filtration program expands application coverage for existing customers and dedicated heavy-duty distributors, providing reliable product quality and performance. HD filters from Premium Guard offer several key features, including advanced filtration technology for superior performance, enhanced dirt-holding capacity, improved durability under the most demanding conditions, and compatibility with a wide range of vehicle makes and models. The program's expansion highlights PGI’s commitment to first-to-market product availability and its customer-centric approach.
"In the rapidly evolving heavy-duty market, innovation is our driving force,” said Anan Bishara, PGI’s Founder & CEO. “Our expanded filtration program isn't just about wider coverage; it's about redefining industry standards while pushing the boundaries of performance and business terms. At Premium Guard, we're not just keeping pace with the industry—we're accelerating its future."
As part of PGI's commitment to offering quality products at fair pricing, it is pioneering a NET HD program that will replace the prevailing cumbersome rebate processes, providing transparency, efficiency, and simplicity of transactions for distributors and customers. This innovative approach underscores PGI's commitment to customer-centric solutions and driving efficiency in the aftermarket industry.
Attracting over 2,900 executives, managers, distributors, suppliers, service providers, and more annually, HDAW offers unique networking opportunities with key players and decision-makers in the heavy-duty auto parts market. PGI recognizes HDAW as an excellent platform to launch new products and showcase innovative program features while enhancing brand visibility. The company’s ongoing participation reinforces its position as a key player in the heavy-duty market and demonstrates a strong commitment to supporting and advancing the industry.
The 2025 HDAW tradeshow will be held at the Gaylord Texan in Grapevine, TX, from January 20–23, 2025. The Premium Guard team will be exhibiting at booth 1233.
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