MEMPHIS, Tenn. — August 11, 2026 — Premium Guard Inc. (PGI), a leading filter manufacturer and supplier, today announced a new long-term licensing agreement with Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, to bring several of PGI's most recognized automotive brands to collectible vehicles, construction toys, trading cards, playsets, and other consumer products.
The agreement includes licensing rights for brands such as FRAM, Autolite, TRICO, and Luberfiner, expanding these iconic automotive brands into new consumer categories while introducing them to collectors, enthusiasts, and future generations of automotive fans around the world.
Under the agreement, Mattel will have the ability to incorporate the licensed brands across a broad portfolio of products, including die-cast vehicle replicas, construction toys, playsets, collectible trading cards, and related accessories.
"This collaboration represents an exciting opportunity to extend some of the most trusted and recognizable names in the automotive industry beyond the garage and into the hands of collectors and enthusiasts worldwide," said Yara Bishara, Director of Omnichannel Marketing at PGI. "Brands like Autolite, FRAM, and TRICO have earned generations of trust through innovation and performance. Working with Mattel allows us to celebrate that heritage in an entirely new way while creating meaningful connections with automotive enthusiasts of all ages."
The agreement reflects PGI's continued strategy of investing in and growing its expanding portfolio of industry-leading automotive brands through strategic partnerships that increase brand visibility, consumer engagement, and long-term value.
The licensing agreement further strengthens PGI's growing portfolio following its recent strategic acquisitions and reinforces the company's commitment to building globally recognized automotive brands across both the automotive industry and consumer markets. By leveraging the same intellectual property, engineering expertise, and integrated supply chain platform, PGI will accelerate the growth and reach of its core private-label strategy.
The partnership marks the beginning of a new chapter for PGI's iconic brands, with future product announcements to follow.
About Premium Guard Inc. (PGI)
Premium Guard Inc. is a leading developer and supplier of premium automotive filtration solutions serving retail, traditional, quick lube, and e-commerce channels across North America. Beyond its Premium Guard® branded product line, PGI powers many of the industry's most successful private-label programs, delivering turnkey solutions in engineering, product design, packaging, marketing, logistics, and data management. Through relentless innovation, global sourcing excellence, and a customer-first mindset, PGI continues to raise the standard for quality, agility, and value in the automotive aftermarket.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Media Contact: press@premiumguard.com
